How to demonstrate your knowledge

Part of preparing for a successful job interview is researching the company and industry in question.


Doing your research will guide you through some difficult questions that you may face in the interview. Showing that you are understanding of the company and the market will build a strong rapport with your hiring manager, as it will show you have a genuine interest in the field you are applying for.


This is particularly important when you are facing an interview for a position you may be lacking experience in. Expressing your understanding of the industry and the fundamental ways it works will demonstrate your interest and willingness to learn.


The key to demonstrating your knowledge is to prepare your gathered information and base this around potential questions your interviewer may ask. You do not want it to sound rehearsed, but instead show the ability to apply your knowledge appropriately.


What do you know about our company?

This is a chance to impress with your research. You can show what you have learned about the company, it’s history, current successes and structure. This will show your hiring manager that you have done your homework and you know exactly what the company represents.


Why do you want to work for our company?

A good answer for this question will separate your interview from others that are only applying for the competitive salary.  Mentioning the company’s growth and success in recent years, along with any new products or developments, and how you would like to be part of this growth is always an excellent approach. Show you are up to date with company business by mentioning any recent news or coverage they have received in press releases or articles. If it is a market that is excelling, you can also state your interest in working for a company that is in a competitive and expanding market.


What are your greatest strengths?

Here is a chance to correlate your own skills set to match the company and their work ethic and values. Highlighting your relevant industry experience or expertise is an opportunity to demonstrate the benefit you would bring to the company in the future. Link your skills to the requirements of the job, even if you have gained the skills working in another industry, show that you can use your strengths to adapt to other working environments.

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